The Tablet Story in India – 2012 Report Says 901% Increase in Tablet Sales since 2011

The 2012 Tablet reports in India have been announced. It turns out, 2012 has been a wonderful year for the tablets in India. The tablet sales in India in 2012 have attained an 901%  growth from 2011. In this post, we will tell you about this soaring growth and what factors actually lie behind this huge growth. We will also explore many certain aspects in this Indian Tablet Story: 2012 Tablet Reports in India.

In 2012, 2.66 million tablets were sold and as I have told above, the number grew extremely with a 901% rise from the previous year. In these 2.66 million tablets, the 7-inch smaller devices constitute of 78% in the eventual fourth quarter of 2012.

Moving on in the tablet reports in India, we will now break the numbers quarter-wise to give you a clearer perspective of the sales. The first quarter saw 0.1 million sales in the tablets department. The second quarter of 2012 saw a rise with 0.34 million sales. The third of quarter of 2012 saw a humongous rise as the sales reached 1 million and they continued to increase to 1.19 million till the end of the fourth quarter. These big rises now direct us to the fact that there are going to be around 6 million tablet sales in 2013. It will definitely be an interesting thing to look forward to.

Now, in the tablets reports in India, we will tell you the brands which fared the best. First of all, let me tell you that 70% of the market was taken away by increasing Chinese imported tablets which are usually very low-cost and attract a lot of customers. Also, there are many local vendors promoting such tablets which leads them to having such a large percentage in the sales. Now, moving on to some known brands.

Samsung led the way with 15.76 % of the sales. Micromax was second with 13.33%. Apple was third with 9.92% while HCL and Karbonn were fourth and fifth with 7.05% and 6.17% respectively.

Samsung had launched its Galaxy Tab 2 which also had calling facility. It was a huge success and increased the tablet sales to a lot for Samsung. Samsung’s other high-budget tablets also got some good reception by the people making Samsung the leader of the pack in tablet reports in India.

Micromax began its tablet sales in the second quarter of 2012 and after the launch of Micromax Funbook, the overall tablet sales began to increase. As Micromax began to roll out more and more of its budget tablets, sales increased and brought some brilliant profits and reputation for Micromax making them the second leading brand in the tablet reports in India.

Apple! Well, you can just not take them out of the top three. The tablet manufacturer leader in the world falls short to Micromax and Samsung here mostly because of the pricing of the tablets. In India, people prefer to get all at less. That’s why Apple remains third in the tablet reports in India.

HCL and Karbonn followed Micromax and launched some budget tablets and ended up getting some profit out of it. Since HCL already had a better reach than Karbonn, it was able to beat Karbonn, even though by a small margin.

So, it looks like the tablet sales have transformed and for the better. Reports suggest that there are going to be 6 million sales in 2013. All this will make the tablet wars much better. It would be interesting to see that who reigns supreme in 2013.

Source – IDC Reports

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